Sponsored Post Policy

Keywords and Jargon has decided to accept the placement of sponsored posts – sometimes referred to as sponsored content, advertorial, or in the current industry jargon, native advertising.

This means you will now occasionally see articles on the site that have been paid for by an advertiser. This is fairly common practice in online media, but it’s relatively new for us. Read on to understand why we’ve made this call, and the policy we’ll implement to protect our editorial independence.

All sponsored posts will be clearly labelled

Links placed on the homepage and article pages will be clearly labelled with the term ‘Sponsored Post’. The articles themselves will be labelled with this term.

Sponsored posts will, hopefully, be good!

There’s no rule that says sponsored articles have to be bad.

The aim is to use this opportunity to provide you with more good stuff to read and watch that meets our standards.

You might notice a slight difference in style or content, but the quality should be what you expect from Keywords and Jargon.