One of the main criticisms of modern online businesses these days is that they can often come across as quite cold. Some customers believe that not interacting with any people when buying or interacting with a business can take away the whole human side of it. So, it’s a good idea to try and work on this whenever you get the chance as most people will prefer to do business with your company if it feels more warm and welcoming.
There is one simple way to help your customers and clients see that there is a human side to your online business. You just have to host a open-house day. This is a day when your customers and clients can come to your office to visit you and your team. It will help them to put faces to your employees and give them an insight into how your business works. It will also show that the business isn’t just a URL – it exists IRL as well! Here are some tips that can help you with your first open house.
Don’t Incorporate A Hard Sell
The point of your open-house day isn’t to sell products there and then. It’s more about changing the way in which people see your company. In fact, if you go in for the hard sale straight away on this kind of day, you might find that it puts some people off your company. So, don’t feel like you have to pitch to anyone on the day. It’s more important that you work on improving the relationship between your firm and your customers.
Smarten Up The Office
It goes without saying that you should tidy up before you open your doors to the public. If people see a messy office, they might think that reflects your company’s work. You might want to also speak to some bespoke exhibition stand builders to see about getting a display created for the open-house day. A display will give you the chance to show off any new products or ones that you are going to launch in the near future.
Offer A Discount
Even though you shouldn’t try and sell anything to visitors on this day, it’s still a nice touch to give a discount to them. In fact, it’s worth mentioning this discount in the marketing materials for the open house as that could attract more people on the day.
Remember Some Catering
Another nice gesture on the day is to offer some food so all your visitors can enjoy a drink and a bite to eat. This doesn’t have to be a lot – just a simple finger-food buffet with sandwiches and a few canapes will do. If you don’t have time to organize this yourself, you can always outsource it to a local catering company.
Always Follow Up
Following up after an open-house day is always a good idea. It gives you the chance to say thank you to all your visitors, which can help your company come across as even friendlier.
So, when will you host your open-house day?