KISS is a term that actually originated in the American Navy. It simply means, keep it simple stupid. In other words, don’t over complicate matters. This approach can be applied when you are trying to get customers to buy on your website. If you make things simple and easy for customers on your site, they will have absolutely no reason not to buy from your business. So, let’s look at some of the ways that you can do this.
Just Three Clicks
This is all about the structure of your site. Your site structure needs to be easy to navigate. It’s important that users can find their way around it and locate what they are searching for as quickly as possible. The basic rule here is three clicks. Your users should never be more than three clicks or redirects away from what they want to purchase or a service that they need. This should be true for every page on your site. You might think that this is difficult, but it won’t be for a web designer. They can easily make sure that your site follows this rule with a quick change to the structure. Though, if you are just starting out, it’s far easier to implement this idea at the beginning of the web design process.
Just Fast Speeds
You do need to make sure that your site is operating at a rapid speed. If you click on your site and find that pages take precious minutes to load, just remember, this is going to feel like a lifetime for users. They will be stuck on a loading screen and begin to wonder whether they have made the right choice clicking on your site at all.
The best way to fix this? You just need to make sure that you are using the right hosting service for your company website. There are a massive range of hosting options to choose from including cloud hosting as well as shared hosting. When you compare here, you’ll discover the choice that can provide your site with the fastest speeds.
Just The Purchase
It can be tempting to use the purchase screens on your website for other possibilities. For instance, there are plenty of sites that building in codes and structures designed to get more info from the customer and perhaps get them to sign up for a newsletter. However, you don’t want to do this. Instead, work to make sure it’s a straightforward process to commit to a purchase. Don’t make the mistake of leading users down the rabbit hole, because it’s possible they won’t come out the exit you needed.
Last but not least, you need to make sure that you are building up your site with fantastic high-quality content. If you don’t do this, then your business will not look like the success that customers are hoping to see. They will once again, cause them to click away. If you provide quality content on your site, users will assume your products are quality too.
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