Strategy

Surefire Ways You Can Increase Customer Purchases

September 2, 2018

Every business owner is eager to find ways to increase the number of purchases in their company. This is just common sense. More purchases equal more money which brings big smiles right? Great, but how do you do this? Often, it’s easier said than done because you need to know what customers want to see […]

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Digital And Analogue Strategies To Make Your Restaurant Thrive Over Christmas

December 8, 2017

One would think that restaurateurs around the world are rubbing their hands together at the prospect of the inevitable Christmas rush. After all, Christmas is a proven time of robust economic activity where people are giddy with the gleeful anticipation of a little time away from work to (over)indulge with their friends, family and loved ones. […]

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Business Outsourcing: 4 Reasons To Use A Marketing Agency

August 3, 2017

Lots of small business owners manage their marketing efforts in-house. However, that isn’t always the best strategy for many reasons. Sometimes it’s best to employ the services of professionals, even if it costs a little more. There are thousands of different marketing agencies in operation today, and some are better than others. With that in […]

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How To Increase Traffic To Your Business’s Site

January 30, 2017

So, your business has a website, but it isn’t getting any visitors? Most business owners think that by simply having a site, they’ve successfully marketed themselves online and that clients will increase as a result. This isn’t the case. Much like a shopfront, your website needs signage, otherwise no-one will know it’s there. Here are […]

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Freelance PR Or Costly PR? Hiring A Virtual Assistant

October 17, 2016

Managing your workload and your employees over multiple locations can be a logistical nightmare. From a PR perspective, running your business needs to be the role of the manager and the marketing and PR need to be outsourced to someone else. However, a lot of businesses are unable to stretch their finances that far. Small […]

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Push It! What Is Best For The Business, The Product or The Image?

October 17, 2016

Making your business stick out like a sore thumb in the market (for good reasons) is the goal, isn’t it? Why do we work at making the image work so hard for the business when we should be pushing the product. A lot of small businesses are caught in a dichotomy of interests when it […]

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Why Design and Style Matter in Your Startup’s Office

September 1, 2016

There are many things that matter when you’re running a business. But for many entrepreneurs, the design of their office is not very high on their list of priorities. If you ask me, this is a big mistake. There are many ways in which your office plays an important role in how your office functions. […]

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How To Raise Money For A Start Up

August 31, 2016

While the title of this post may seem a little on the side of teaching your grandmother to suck eggs, I will propose ways in which raising money in 2016 is  more elaborate than a few decades ago. Starting in the world of startups is an exciting yet daunting one. You have an idea you […]

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Serious Startups Always Get These Factors Right

August 8, 2016

There are some factors that serious startups will always make sure they get right. And, if you want to share a similar level of success to them then you need to get these factors right as well. Have a look at what’s listed below and try to make sure your company is prioritizing these things. […]

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Entrepreneur Advice: Don’t Do Business Alone

August 4, 2016

The business arena is a difficult nut to crack. Whether you’re a new or experienced entrepreneur, you should know that life becomes a lot easier when you embrace the help of others. It’s impossible to carry out every task with one pair of hands. Besides, gaining the support of others will allow you to focus […]

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