Social Media

Make Your Facebook Business Page More Appealing

June 2, 2017

Setting up a Facebook page for your business is undoubtedly a smart move that will make it easier for you to connect with consumers and convince them to buy your goods and services, but unless your Facebook page is as appealing as possible, this will only work up to a point. Here are some simple […]

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Four Essential WordPress Plugins For Everyone

May 24, 2017

WordPress was started by Matt Mullenweg as a way to provide everyone with open source web software to create beautiful and (mostly) free websites. What’s more incredible than someone creating an open source platform, is that people loved the idea of being able to contribute to the massive platform in a variety of ways. A […]

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Crowdfire 2.0 – Your Marketing Assistant

July 3, 2016

It’s very exciting to talk about a big change in one of the best tools for social media marketing as a writer asked by Crowdfire to present the new version of their app, Crowdfire 2.0. For those of you who have used the app before, you may have heard that this update was coming and […]

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What’s worse? Bad social media, or no social media?

June 21, 2016

When I used to train staff at Anchor in how to use Twitter to market their individual locations to their local communities (rather than the main brand account trying to be all things to all people), I used a phrase when talking about posting frequency: “An account that looks abandoned can do more harm than […]

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The Pros & Cons Of Social Media Paid Advertising

June 2, 2016

I’m sure that at this point, you’re well aware of social media. You’ve probably already got a profile on Facebook and Twitter, and you’re well on your way to creating a good digital marketing strategy. However, have you ever heard of social media paid advertising before? This is where you put some money into your […]

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Is Twitter Facing An Uncertain Future?

April 22, 2016

Back in February Twitter announced its financial figures for the last quarter of 2015, reporting revenue of $170 million and a net loss of $90 million, leaving it with profits higher than the previous year. Although this might seem largely positive, Twitter also revealed that its number of active users had fallen for the first […]

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How to Avoid Some of the Biggest Social Media Mistakes

March 30, 2016

Mastering social media is important for anyone in business. Even if you don’t run the accounts for your brand, you should have personal pages that you manage. Social media can be a huge benefit to you, but it can also get you in hot water. If you want to use it to your advantage, there […]

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Tips For Saving Time On Social Media

March 17, 2016

It’s very easy for social media to become a time hog that takes up most of our day. Even when we’re just planning to browse Facebook for a few minutes, that often turns into a long activity. There are so many things to see and do, and before you know it, you’ve lost a bunch […]

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Does Facebook Have A Sharing Problem?

March 1, 2016

Is Facebook on the verge of a content sharing crisis? Market research firm Global Wed Index have found that Facebook’s 1.5 billion users aren’t posting as often on the network as they once were. This in the long run could pose a problem for the network as it depends on user-generated content (including content produced […]

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Social Media Trends in 2016

December 22, 2015

It’s hard in this day and age to find a brand that doesn’t have a presence on social media, no presence of an absence presence raises questions in my mind about their attitudes towards communication with existing and potential customers, even more so if the brand is also a marketing agency! Social media is often […]

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